Reception Theory: Blog Task

1) What is the preferred reading of a media text?

The meaning the producers want to put out for people to follow ,so they accept the intended message by using recognised codes and conventions.

2) What is the oppositional reading of a media text?

The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

3) How does the Adolescence clip position the audience to respond to the teenage character in the scene?

The audience might feel he that comes across a bit dangerous and violent. This is shown when he raises his voice and swears multiple times at his solicitor. The audience creates an image that all teenagers come across fearsome.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people might reject this because they know how it feels to get judged for being criminals. In reality he is a young boy who is put under a lot of pressure and needs support however his support system failed him.

5) Exam-Style Q: Explain how representations of young people are constructed in this clip. Answer with reference to Stuart Hall's reception theory. (Preferred/Oppositional Readings)

In this scene, the solicitor looks alarmed. This is shown when she makes a terrified face suggesting that she is very uncomfortable ,in fact she was flabbergasted because she did not know how to reply to him when he had his sudden outburst. The preferred reading in this scene might be that Jamie is short tempered and exasperated, this is demonstrated when he recklessly threw the cup angling towards the floor where it broke. The oppositional reading might be that he's under pressure a lot and because of his age, he finds it hard to cope with such a big accusation above his head, making him to lash out and swear at the solicitor. 

Demographics and Psychographics: blog task

1)Media companies classify potential audiences primarily using demographics (statistical facts about a person) and psychographics (personality, values, and lifestyle).  Helps producers design media products that appeal to a specific target group

2)The 7 Psycho graphic Groups

• Mainstreamers: want security and like fitting in with everyone else. They make up the biggest group and prefer trusted, everyday brands like Heinz or Tesco.
• Aspirers: care a lot about status, fashion, and looking cool to their friends. They love trendy clothes,new phones, and popular brands like Nike or Apple.
• Succedeers: are confident, organised people who want to be in control. They work hard for success and buy expensive luxury items like designer watches or fast cars.
• Explorers:love adventure, excitement, and trying new things first. They are drawn to action sports, new video games, and brands like Red Bull or GoPro.
• Reformers care deeply about fairness, the environment, and making the world better. They avoid wasteful packaging and choose eco-friendly brands like Lush or Patagonia.
• Strugglers live day-to-day and often look for a fun escape from a tough routine. They enjoy cheap thrills, fast food, and entertainment that gives them an instant boost.
• Resigned like tradition, routine, and sticking to what they already know. They are often older people who avoid big changes and trust classic brands like Marks & Spencer.

3)

• I fit into the Aspirer group because I really care about fashion and keeping up with the latest trends on social media. I like saving up for cool trainers and well-known brands.
• Part of me is a Reformer because I care a lot about climate change and animal rights. I try to recycle and avoid buying things with lots of plastic packaging.

  

4)

C-C1,2,D

A-18-35

G-primarily female 

E-Predomiantly white british 

5)One psychographic group that reads Heat magazine is Aspirers. They have an image-conscious personality and enjoy celebrity gossip, reality TV, and the latest fashion trends. Their lifestyle revolves around social media and keeping up with popular culture, so they spend their money on trendy clothes and beauty products featured in the magazine.

The Empire Strikes Back

 Mise-En-Scene 

LIGHTING: I picked when the swords lit up because it suggests  fear, battlefield. The audience feels suspense and it builds up from the battle with the two people that have the laser swords.

COSTUME: The actors costume emphasis that they are equipped to battle as one of the actors have a mask and a body armour whereas the other actor has normal clothing but a hint of   robust.

Camera Shots & Angles

CLOSE UP SHOT: I picked close up shot ( when the camera is in Darth Vaders face). I specifically picked this shot to show his authority against Luke sky walker. He gives an eerie tone even when he speaks suggesting that this character is potent and feared. 

LOW ANGLE: I picked this angle to show his authoritative nature, making the subject look big and powerful. The audience might react to this as a shocking surprise. 

Audio

SOUND EFFECTS: The swords hitting each other create a loud frantic sound suggesting that it will be a deadly attack battlefield.

SILENCE: Making the actors reflect on their behaviour especially when Luke Skywalker threw Dark Vader off the platform. This makes him feel slightly guilty in silence.